Hard Rock raises more than $1 million for breast cancer research.

Limited-edition menu items, specially designed merchandise, a composition contest, and more were among the fundraising initiatives that Hard Rock Cafes, Hotels, Casinos, and Rock Shops implemented during the month of October.

Hard Rock has been a significant supporter of charitable organisations for an extended period of time, particularly through its Pinktober initiative.

For example, the campaign that generated more than $700,000 in support of breast cancer last year.

During Pinktober, Hard Rock Cafe collaborated with French chef and breast cancer survivor Dominique Crenn, while the songwriting contest was organised in partnership with David Correy. Correy's mother succumbed to cancer.

Jon Lucas, the Chief Operating Officer of Hard Rock International, stated, "Pinktober is one of the most eagerly anticipated and celebrated events of the year at Hard Rock."

"Each October, our company divisions and properties worldwide embody our mottos of 'Love All – Serve All' and 'Take Time To Be Kind' by uniting to promote breast cancer awareness and research."

"This year, we were thrilled to amplify our team's deep passion through partnerships with Chef Dominique Crenn and musician David Correy, who both share our Pinktober mission and have been personally impacted by breast cancer."

This week, Hard Rock made significant industry news by obtaining regulatory approval from the Nevada Gaming Commission to acquire the operational assets of The Mirage Hotel & Casino.

The assets were acquired from MGM Resorts International for $1.07 billion.