Hard Rock and John Legend collaborate for a charitable event at an exclusive London performance.

A private performance of "Unity by Hard Rock Come Together for Good" featuring John Legend was organised by Hard Rock International on Thursday, September 12th, at the original Hard Rock Cafe in London.

The global introduction of the 'Unity by Hard Rock' loyalty program was commemorated at the event.

Exclusive merchandise and accommodations in the inaugural "Hard Rock House" were awarded to two Unity members from Yukon, Oklahoma, who won a sweepstakes to attend the event.

Hard Rock presented Legend with a $100,000 donation for his "Show Me" Campaign, an organisation that is committed to facilitating educational opportunities for young people, during the occasion.

John Legend, who has maintained a long-standing relationship with Hard Rock, expressed his appreciation for the support, stating, "I am extremely fortunate to have the chance to perform at a Hard Rock venue once more, this time for Unity members and fans in the 'original cafe' in London." The occasion was all the more special due to Hard Rock's generous donation to The Show Me Campaign.

"I acknowledge that my journey was not solely influenced by my talent, but also by the good fortune of having teachers who believed in me." The Show Me Campaign is grateful for Hard Rock's support in its efforts to ensure that the next generation has access to quality education and opportunities to pay it forward.

Keith Sheldon, President of Entertainment & Brand Management at Hard Rock International and Seminole Gaming, expressed his gratitude to John for sharing his talents and powerful music with our Unity members and special guests at another incredible performance curated by Hard Rock. He also expressed his pride in supporting the Show Me Campaign.

"We're thrilled with the continued growth of Unity by Hard Rock membership since its global launch and supporting the 'Come Together' campaign that began this spring."