Fairplay has appointed cricketer Eoin Morgan as its global brand ambassador.

The 35-year-old athlete, who led England to victory in the 2019 ICC Cricket World Cup, has signed a multi-year partnership that will involve him in a variety of marketing initiatives.

Morgan will participate in social media giveaways in addition to appearing in Fairplay's international campaigns.

Morgan expressed his enthusiasm for working with Fairplay as a global brand ambassador. "They are a significant platform with some truly thrilling future plans, so I am eager to begin."

The cricketer, who retired from international play in June, has amassed an impressive record throughout his career.

Morgan is the sole England captain to have scored more than four one-day international (ODI) centuries, and in 2019, he led the team to its first-ever World Cup victory.

Additionally, he participated in the Indian Premier League (IPL) for over a decade, culminating in his leadership of the Kolkata Knight Riders to their third consecutive final appearance last year. Morgan is currently a member of the Middlesex county cricket team.

Given this, it is probable that Fairplay is attempting to leverage Morgan's reputation, as a representative for the brand noted that he is "a renowned and leading sportsman."

"We are thrilled to have Eoin as a member of our family." Fairplay's representative expressed enthusiasm for the prospect of collaborating with Eoin Morgan, a highly respected and accomplished athlete in India and around the globe.

Project11, a sports marketing agency, facilitated this sponsorship.