BtoBet executes an agreement to enhance its presence in Cameroon.

The operator will utilise BtoBet's sportsbook and PAM platform to provide an engaging sportsbook and casino experience on the Bet237 brand, as facilitated by its Certified Partner for Africa, STM Gaming. It encompasses the group's retail network and its online channels.

"BtoBet's cutting-edge sportsbook platform, which is highly flexible, enables our partners to maintain a competitive advantage in the challenging African landscape," stated Sabrina Soldà, BtoBet's Chief Marketing Officer.

"Additionally, our localised approach, which involves customising our solutions to reflect the technological and content differences that distinguish one country from another, allows our partners to provide their players with a stimulating betting experience, thereby increasing the brand's market share."

BtoBet's managed trading services will be employed by Bet237 to provide comprehensive trading and risk management solutions, in addition to a diverse portfolio of offerings that are based on local and international sporting events.

Alessandro Pizzolotto, the Co-Founder and CEO of STM Gaming, stated that the local iGaming industry's development forecast is set to surpass the global rate until 2025 due to the robust GDP growth in sub-Saharan countries. 

"Despite the fact that retail betting and land-based casinos have historically dominated the local landscape, mobile money has provided an entry point for online betting, with a multitude of operators attempting to capitalise on the current digital shift." 

"BtoBet has consistently demonstrated its status as the premier sportsbook platform supplier in Africa, with its technologies adapting to the unique needs of the local market, which are significantly different from those of more established markets."