Betsson is appointed as the "Naming Sponsor" of AEK BC.

Betsson is commemorating its 60th anniversary in the gaming industry and has transitioned from the role of "Grand Sponsor" to that of "Naming Sponsor" of AEK BC.

The team will now be referred to as AEK Betsson BC as a result of this strategic move.

On October 12, Betsson and AEK Betssonn BC jointly announced the partnership at The Mall Athens.

A tribute video was played to commence the event, which highlighted significant moments of their partnership, such as their joint donation of €100,000 ($105,207) to the earthquake victims in Turkey.

"This partnership marks an exciting chapter in our history, combining our strengths to achieve great success together," stated Makis Angelopoulos, President of AEK Betsson BC, in reference to the agreement.

"We are profoundly grateful for the unwavering support and assistance that Betsson has provided us." We can continue to make history and excel in our field by forging such active partnerships.

Betsson recently entered the French market through a partnership with local firms as part of the company's development.

Betsson has also expanded its partnership with Pragmatic Play, which now offers live casino content to the Swedish operator. 

The financial results for Q2 2023 of Betsson indicate a 27% increase in revenue, which amounted to €236.8m. Betsson has experienced a 29% increase in revenue in H1 2023 compared to H1 2022, despite the fact that the number of active clients fluctuates.