Alfa Romeo Formula One Team's stakeholder partners

The objective of this partnership is to broaden Stake's perception among a broader audience, thereby allowing the brand to expand its fan base.

The brand has a diverse array of international sponsorships, such as partnerships with the Argentine football legend Sergio Aguero, the Canadian sensation Drake, the Premier League team Everton Football Club, and the MMA organisation UFC.

Additionally, Stake concentrates on campaigns that are designed to activate across regions, with a 24-race schedule that spans 22 countries. It will now provide assistance to the supporters of Alfa Romeo F1 Team Stake by establishing a calendar of global experiences and events in conjunction with the F1 calendar.

Bijan Tehrani, Co-Founder of Stake, expressed his excitement at the prospect of joining a legendary F1 team that shares our aspirations for success and growth. Through brand integration and activation, Alfa Romeo F1 Team Stake will enhance our opportunities for audience engagement.

"We are dedicated to improving race weekends by generating distinctive experiences for all Alfa Romeo F1 Team Stake fans, thereby increasing audience engagement in the digital realm."

Andreas Seidl, CEO of Sauber Group, stated, "We are delighted to announce that Stake has joined the team as a new title partner, marking the beginning of a new era for both of us." We are enthusiastic about the prospect of becoming a part of a diverse portfolio of sports and entertainment brands, and we are eager to see the activation program that Stake will introduce to our supporters.

Recently, Stake.com and BGaming collaborated to develop a new game that is propelled by player analytics data.