The PGA Tour has been designated as the official collaborator of operator bet365.

Bet365 will provide supporters in the United Kingdom, Ireland, and Australia with exclusive odds, leaderboards, and player information, marking the Tour's inaugural OBO outside of North America.

The PGA Tour media properties, including Discovery platforms in the UK, Ireland, Australia, and Canada, will feature Bet365 logos and branding.

"We are enthusiastic about the prospect of collaborating with bet365 to broaden the Tour's sports betting initiatives beyond North America," stated Scott Warfield, PGA Tour Gaming VP.

"Bet365 was the first operator to integrate the Tour's official in-play betting product, and they are on the brink of significant growth as the pioneers of in-play sports betting in golf." The Tour is committed to exploring new opportunities for innovation in order to better engage with its supporters.

The agreement stipulates that bet365 will have the right to advertise through both Tour media and its partner platforms, in addition to the right to use PGA Tour marks.

"The bet365 group is thrilled to be collaborating with one of the most iconic brands in global sports." A spokesperson for bet365 stated, "Bet365 will endeavour to maintain a market-leading in-play experience for our golf customers, across our global sites and the PGA Tour platforms, throughout this partnership with PGA Tour."

Bet365 was the first sports betting operator to introduce the IMG Arena golf wagering system, a solution that provides customers with interactive, in-play golf betting.